Every living being needs food to survive. It is estimated that an average human being can survive around three weeks of total starvation provided he or she has a regular intake of water. Food is critical because it provides us with the nutrition that the body needs to function optimally. However, with increasing prosperity and […]
Read more
The 80/20 Principle, also known as the Pareto Principle amongst others, is a principle that most of us are possibly aware of but rarely use in our daily lives. That is really sad because we can use the Pareto Principle to manage our business or work far more effectively. Vilfredo Pareto, the Italian engineer and […]
Read more
Today’s Economic Times has an editorial entitled “Apple Profits: Make in India Lessons – Branding and marketing hold the key.” As we all know, Apple has confounded pundits by posting record results in the first quarter of 2015 (October 2014 – December 2014). Its $18 billion profits for the quarter is the largest ever achieved […]
Read more
This morning, while I was going through Mint, the business daily, I came across three unrelated stories headlined thus: Britannia to adopt leaner biscuit portfolio As sales dip, McDonald’s is replacing its chief executive Samsung’s smartphone primacy under threat from rival Apple The Mint story on Britannia stated that ‘Cookie maker Britannia Industries Limited is […]
Read more
Yesterday, Apple reported the biggest quarterly profits ever made by a public company; it reported net profits of $18billion (around Rs. 111,000 crores) in its fiscal first quarter, beating the previous $15.9billion record set by ExxonMobil in the second quarter of 2012. Announcing the results for the first quarter of 2015 (October 2014 – December […]
Read more
I am not a beer drinker – I don’t particularly like it and prefer wine or scotch whenever I am in the mood. But many of my friends are habitual beer drinkers and can down quite a few pints during an afternoon or evening. While many of them are not regular Corona drinkers, they do […]
Read more
In most companies, the marketing plan is a part of the overall business plan; ideally, it should mesh in seamlessly into the business plan. A business plan is obviously the complete plan of the business and incorporates the plans of other functions in it. Good companies ensure that the business plan is made cross-functionally so […]
Read more
In an open letter to customers, written in September, Apple Chief Executive Tim Cook attacked advertising-supported businesses like Google and Facebook (without naming them), saying Apple doesn’t build profiles of its users from their e-mail content or web browsing habits to sell to advertisers. “Our business model is very straightforward: we sell great products,” Cook […]
Read more
I don’t know if you have ever unboxed an Apple product – the packaging is so attractive and practical that it is quite an exhilarating experience! What makes Apple such an exceptional company is its eye for simplicity and detail in everything – its product (both hardware and software), its advertising, its outlets and the […]
Read more
In their excellent book – The Discipline of Market Leaders (a book you MUST read) – Michael Treacy and Fred Wiersema presented three value disciplines that companies should follow. They argued that while companies should be good in all the three value disciplines, they should be OUTSTANDING in one of them. That is, they must […]
Read more