An interesting article that looks at some of the ideas that could have shaped the year that is about to end. What is interesting is that each of the points made by Katherine Bell have links to articles and blogs that amplify the points. Here are the seven ideas that Bell has identified: * Leaning […]
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Michael Porter is the guru of strategy. And many of his ideas have been made more accessible by Joan Magretta of Harvard Business School. In fact, I would strongly recommend everyone to read her outstanding ‘Understanding Michael Porter: The Essential Guide to Competition and Strategy.’ In an article in HBR, Magretta writes about Porter’s five […]
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Do you want higher prices for your product? You may be missing out on the most important aspect of pricing – a good story! Read the article here Visual courtesy : https://www.flickr.com/photos/absoblogginlutely/
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No one will disagree that building and managing brand equity is, possibly, the primary task of all marketing/brand managers. However, very few managers have a clear idea of how to assess the strengths and weaknesses of their brands. In the attached January 2000 article in HBR, Kevin Lane Keller (currently the E. B. Osborn Professor […]
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– By Raj Sisodia, David B. Wolfe and Jag Sheth Read most books on management and they will all talk about the one key objective of companies – to maximise shareholders’ value. That objective is taken as gospel. However, there are now a growing group of companies that don’t follow the traditional stockholder-biased business model […]
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Some time ago, Economic Times ran an article on the power of Imovation. It was about smart companies (and people) that ‘stole’ innovations done by others (imitating someone else) and converted them into winning products (by adding their own innovations to them). Apple is a prime example and Steve Jobs never had any qualms about […]
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Professor Stephen Brown is a maverick! He is a professor of marketing research at the University of Ulster in Northern Ireland and a visiting professor of marketing at Northwestern University’s Kellogg School of Management. In his book Marketing: The Retro Revolution and in a brilliant 2001 HBR article – Torment the Customers (They’ll Love It) […]
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Al Ries and Jack Trout wrote their seminal book – Positioning. The Battle for Your Mind – in 1981. Nine years prior to the publication of the book, they wrote a long article – The Positioning Era Cometh – in Advertising Age. Since then, the positioning concept has become an integral part of marketing and […]
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Absolut. Smirnoff. Stolichnaya. These are the vodka brands that one wanted to drink when one was in a particularly extravagant mood. Of these and others vodkas (all priced around $15-$17 in the US), Absolut was widely regarded as the best and most premium vodka brand in the US and around the world. In fact, when […]
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– By Clayton M. Christensen The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail took the business world by storm when it was released in 1997. Written by Clayton M. Christensen of Harvard Business School, it outlined his theory of disruptive innovation. In the introduction to the book, he writes that the ‘book […]
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