Here is Steve Jobs’ profound advice to Nike that all of us must follow. In a meeting, Mark Parker, Nike President and CEO, asked Steve Jobs: “Do you have any advice?” “Well, just one thing,” said Jobs. “Nike makes some of the best products in the world. Products that you lust after. Absolutely beautiful, […]
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On the Facebook page of this site, a member – Prakash Karigoudar – wrote: “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” So here’s an example of a company whose customer service is legendary. <span ‘times=”” new=”” roman’,=”” serif;=”” font-size:=”” […]
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There was a time when marketers used to spend months, even years, to incubate a new brand in the marketplace. Today, in the fast growing world of technology, companies are removing brands out of the market in days! Seven weeks after it was put on sale, HP killed its TouchPad tablet. A year or so […]
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Creating great ads is difficult and that is why we see so few of them. Every renowned advertising person – from David Ogilvy to Kevin Roberts to Piyush Pandey – has had his own take on how to create great advertising. While such advice can be extremely useful there is, unfortunately, no sure shot formula […]
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