– By Malcolm Gladwell Why is it that certain ideas suddenly – and inexplicably – take off and become the talk of the town? What causes the tipping point? In his best-selling book – The Tipping Point – Malcolm Gladwell explains why. According to Gladwell, ‘The Tipping Point is the biography of an idea, and […]
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If you were forced to read just one book on advertising, which one would you go for? I have my shortlist of about five books and, amongst them, one strong contender would be Reality in Advertising by Rosser Reeves. Sadly, the book is out of print although you could, if you are lucky, get a […]
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A very powerful quote that I read some years ago goes something like this – “There are two ways of constructing a software design. One way is to make it so simple that there are obviously no deficiencies. And the other way is to make it so complicated that there are no obvious deficiencies.” In […]
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We have all read – or certainly heard of – Good to Great by Jim Collins and In Search of Excellence by Tom Peters and Robert H. Waterman Jr. Both books were based on pretty rigorous research and analysis and identified themes that had made some US companies excellent /great. Both the books became bestsellers […]
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Till the turn of the century, Sony seemed invincible. Ever since the launch of the Trinitron, it had been synonymous with quality and innovation (remember those Walkman days?). Even today, it is a huge group, the fifth largest media conglomerate with revenues of around USD 78 billion. Sadly, revenues are declining – electronics sales (minus […]
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According to BusinessDictionary.com, ‘consumer trends are habits or behaviors currently prevalent among consumers of goods or services. Consumer trends track more than simply what people buy and how much they spend. Data collected on trends may also include information such as how consumers use a product and how they communicate about a brand with their […]
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This Thai TVC is quite outstanding – it has great emotions and very subtly brings the product in play. The TVC is for DTAC, formally called Total Access Communication Public Company Limited. DTAC is the second largest GSM mobile phone provider in Thailand (after AIS). Two points are important as far as this TVC is […]
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An insight is the understanding of a specific cause and effect in a specific context. The term insight can have several related meanings: * A piece of information * The act or result of understanding the inner nature of things or of seeing intuitively (called noesis in Greek) * An introspection * The power of […]
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Any economy grows on its entrepreneurs. Happily, I find that more and more youngsters are looking at starting their own businesses. If you are also a soon-to-be-entrepreneur, the four books recommended by Lewis Howes could prove useful. Read the article here Visual courtesy : https://www.flickr.com/photos/tinfoilraccoon/
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I am absolutely certain that when most of us talk about innovation, we think about the US and, now increasingly, about China. Yet, as Dan Breznitz argues in this article, it is Germany that innovates the best. Find out why and how in this HBR article. Visual courtesy : https://www.flickr.com/photos/zakmc//
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