one solution, Author at Marketing and Brand strategy | Advertising Strategy

Essential Advice on Advertising
Advertising is important. It is a critical component of any…
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Faida.com is Short-listed for the 2015 Red Herring Top 100 Asia Award
Mumbai, 15th September, 2015 – Faida.com announced today it has…
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Does Your Brand Sound as Good as it Looks?
We preen in front of a mirror every morning and…
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Fitbit Enters Indian Market with Four Different Offerings
Fitbit, the leader in the global connected health and fitness…
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Better Brand Mapping Strategy
About a year ago, I read a great book by…
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Apple is the World’s Most Valuable Brand
Apple has pipped Google to become the world's most valuable…
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The Amazing Future of OOH
I just read an article in Adweek entitled ‘How This…
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Apple Promotes Jony Ive to Chief Design Officer
I believe that most companies don’t give design the importance…
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Can You Create a Cult Brand?
Reproduced is a portion from a 23 July, 2014 article…
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Levels of Strategy Simplified
Strategy operates at different levels. Most marketers understand strategy to…
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The Maggi Controversy
Maggi noodles, the staple diet of many children, has come…
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How to Differentiate Your Brand
"In real estate, it’s location, location, location. In business, it’s…
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What is Strategy?
What is strategy? Frankly, so much has been written about…
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Simplicity is Effective but Difficult to Achieve!
Celebrity chef Antony Bourdain said, “Good food is very often,…
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Evaluating Strategy – The First Key Question
Some time ago, I had written a short post –…
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How to Give a Killer Presentation
In our professional lives, we all have to make a…
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The Brand that Hates ‘Fatties’ (and Sells)
U.K. fitness brand Protein World has come out with billboards…
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Food Marketing and Children
The world took on cigarette smoking and tobacco consumption with…
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Super Bowl and TV Commercials
The biggest sporting event in India is the IPL that…
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The Five Competitive Forces That Shape Strategy
A lot of what we know about competitive strategy owes…
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