Strategy operates at different levels. Most marketers understand strategy to mean only marketing strategy. Since strategy is such a crucial subject for everyone in an organisation, I thought I would clear the air for those who may be a bit confused. Strategy operates at three levels: Corporate. This is relevant especially for companies involved in […]
More
The technology market is evolving at a rapid rate – current technologies are advancing and new ones are entering the marketplace. It is likely that the average customer, who is likely to be technology-shy, finds the onslaught of these technologies overwhelming. Those who do are likely to ignore the adoption of the technology. In such […]
More
A lot of what we know about competitive strategy owes a great deal to the work of Harvard’s Michael Porter. In this post, I am sharing the first HBR article that Porter wrote in 1979 to explain the five forces that shape strategy. Also attached is an updated version of the article that Porter revised […]
More
We preen in front of a mirror every morning and adjust our physical appearance, but when was the last time we checked how we sound? The same is true of brands. Brand managers spend vast amounts of time thinking about what should be communicated through the visual identity, but typically very little time considering how […]
More
Advertising is important. It is a critical component of any brand or company’s strategy and tactics. Good advertising can help a company or brand in numerous ways, especially in increasing sales. Yet, mediocre ads abound. While many agencies will present poor ads to clients, I have always marveled at the clients who buy mediocre ads […]
More
In our professional lives, we all have to make a lot of presentations, some to a small group of people, some to very large audiences. People who present well are likely to have a big advantage over their peers who don’t. Yet, many of us just don’t spend enough time working on and practicing out […]
More
