Anything Steve Jobs said is worth paying heed to. In this video (not great quality but it has subtitles), Steve Jobs talks about the importance of communication the core value/s of your brand. And how Apple identified and communicated it. Visual courtesy : https://www.flickr.com/photos/tenz1225/
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– By Al & Laura Ries Read most books on management and they will all talk about the one key objective of companies – to maximise shareholders’ value. That objective is taken as gospel. However, there are now a growing group of companies that don’t follow the traditional stockholder-biased business model but a stakeholder relationship […]
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• Success is the culmination of failures, mistakes, false starts, confusion, and the determination to keep going anyway. – Nick Gleason. • Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job. – Roy Bartell. • You don’t close a […]
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Jack Trout provides a simple, four-step guide to building a great strategy for your brand. Step 1: Understand the environment and the context. While we talk of competitors, we tend to exclude them when working on our strategy. But we cannot. Competitors are spending huge sums of monies trying to get their stories into the […]
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Let’s face it – the print industry is going South in the US. On the other hand, Jeff Bezos has his hands full with Amazon; and while this business is growing from strength to strength, it does require constant attention and innovation. So why spend $250 million in a dying business? Your guess is as […]
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Rust-Oleum has launched NeverWet, a spray-on waterproof coating. You could well say – “So what?” That is, till you see the product demo video. I guarantee that you will be stumped! Read the article here Visual courtesy : geeky-gadgets.com
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The noughties have seen the emergence of smart businesses that are giving competition a run for their money by involving consumers in decision making. And decisions are made in minutes. Anyone who reads this post must see how he/she can build a business by involving consumers intimately. One outstanding example is Threadless. Threadless is a […]
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I am sure that most of you would have seen the ‘Dumb Ways to Die’ ad somewhere (and certainly on YouTube); it is certainly the most talked about campaign of the times. The campaign was designed to promote train safety and features animated characters dying in pretty dumb ways. The black comedy campaign was developed […]
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– By Erik Taylor and David Riklan Mastering the World of Marketing has 50 chapters! That seems like a large number but each chapter is only a few pages long. And that is because each chapter has been written by a different marketing specialist. The specialists include Jack Trout, Allen Weiss, Chris Brogan, Guy Kawasaki, […]
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Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, HBR reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls “one of the leading […]
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