Advertising is important. It is a critical component of any brand or company’s strategy and tactics. Good advertising can help a company or brand in numerous ways, especially in increasing sales. Yet, mediocre ads abound. While many agencies will present poor ads to clients, I have always marveled at the clients who buy mediocre ads […]
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Mumbai, 15th September, 2015 – Faida.com announced today it has been short-listed for Red Herring’s Top 100 Asia award, a prestigious list honoring the year’s most promising private technology ventures in Asia. The short-listed companies are asked to present their winning strategies at the Red Herring Asia Forum in Manila, Sept. 14 to 16, 2015 […]
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Fitbit, the leader in the global connected health and fitness market, announced the nationwide availability of its full line of top-selling activity and sleep-tracking products in India, helping put a more active and healthy lifestyle within reach for Indians across the country. After an initial launch on Amazon in June, the full Fitbit product line […]
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I believe that most companies don’t give design the importance it deserves. Well, some, like Apple, do. And that is one reason why Apple products are such a delight. I was happy to read that Jony Ive (Sir Jonathan Paul Ive), the English designer at Apple, has been promoted from Senior Vice President, Design to […]
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Reproduced is a portion from a 23 July, 2014 article by Leesa Smith in Mail Online – “Fights, armed hold-ups, customers sleeping overnight and thousands of dollars in parking fines – it’s just another day at Australia’s newest Krispy Kreme donut franchise. Police have been called to the outlet more than 20 times since the […]
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Strategy operates at different levels. Most marketers understand strategy to mean only marketing strategy. Since strategy is such a crucial subject for everyone in an organisation, I thought I would clear the air for those who may be a bit confused. Strategy operates at three levels: Corporate. This is relevant especially for companies involved in […]
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Maggi noodles, the staple diet of many children, has come under scrutiny after samples collected in some parts of Uttar Pradesh showed added monosodium glutamate (MSG) and lead in excess of the permissible limit, according to a report in Indiatimes. Nestle, the Swiss company which manufactures Maggi, countered by stating that it does not add […]
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“In real estate, it’s location, location, location. In business, it’s differentiate, differentiate, differentiate.” Roberto Goizueta, former Chairman of Coca-Cola. The most challenging task for any marketer is to figure out how to differentiate his or her brand vis-à-vis competition. BlueBarn has a number of posts on this very important subject; however, since differentiation is the […]
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What is strategy? Frankly, so much has been written about competitive strategy that many of us are totally confused about what it really is. Every management guru has his or her take on strategy and the end result for the lay marketer is confusion. I just read an outstanding article in HBR by Andrea Ovans […]
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Celebrity chef Antony Bourdain said, “Good food is very often, even most often, simple food.” The same is true for almost anything. For example, one of the great appeals of Apple products is their amazing simplicity. But simplicity is not easy to achieve, it takes immense hard work. That is why Steve Jobs said, “Simple […]
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