– By Erik Taylor and David Riklan Mastering the World of Marketing has 50 chapters! That seems like a large number but each chapter is only a few pages long. And that is because each chapter has been written by a different marketing specialist. The specialists include Jack Trout, Allen Weiss, Chris Brogan, Guy Kawasaki, […]
Read more
– By Edward de Bono It was Thomas Edison, I think, who said, “Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think.” In whatever we do, thinking is important. Human beings are emotional animals and, very often, we let our […]
Read more
– By Atul Gawande Seriously, how many of us make checklists? How many of us even consider it necessary? Well, if you really want to know how critical checklists are in today’s increasingly complex world, you MUST read ‘The Checklist Manifesto: How to Get Things Right’ by Dr. Atul Gawande. Dr. Atul Gawande is an […]
Read more
– By Karen Berman and Joe Knight with John Case Some marketers are very good in understanding the financial side of business; equally, there are many who have a cursory knowledge of finance and financial terms but are totally blank on how to use these to help them make their role in a company that […]
Read more
– By Paul Smith Let’s face it – we all love stories! And good, engaging stories stay with us forever! In the business world, we are all so cut and dried, so facts and data oriented that we tend to forget that most of what we say is quickly forgotten, mainly because it is all […]
Read more
– By John Davis Non-marketing people in many organisations look down upon the ‘marketing types’ primarily because they never get to understand what all the marketing spends have finally achieved for the company. Marketers are viewed as people focussed on developing ‘brand strength’ and ‘brand image’ based on advertising spends. Many marketers have not helped […]
Read more
– By Margaret Mark & Carol S. Pearson Wikipedia defines an archetype as a universally understood symbol, term, statement, or pattern of behavior, a prototype upon which others are copied, patterned, or emulated. Archetypes are often used in myths and storytelling across different cultures. In psychology, an archetype is a model of a person, personality, […]
Read more