Posted January 14, 2015 -  No Comment

Factoid

Simplicity is the ultimate form of sophistication. Leonardo da Vinci

Written by: andy on January 14, 2015.
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Posted January 14, 2015 -  No Comment

Factoid

The best advertising is done by satisfied customers. Philip Kotler

Written by: andy on January 14, 2015.
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Posted January 14, 2015 -  No Comment

Factoid

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. Julianne Moore

Written by: andy on January 14, 2015.
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Posted January 14, 2015 -  No Comment

Factoid

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy

Written by: andy on January 14, 2015.
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Posted January 14, 2015 -  No Comment

Factoid

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. John Romero  

Written by: andy on January 14, 2015.
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Posted November 29, 2014 -  No Comment

Factoid

Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business” Peter Drucker

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” Sergio Zyman

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“But the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.” Vivienne Westwood

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“Money follows passion – not the other way around.” David Siteman Garland

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“Keep your eye out for hot topics and trends. The media is constantly looking for timely stories.” Jim Kukral

Written by: andy on November 29, 2014.
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