Posted November 29, 2014 -  No Comment

Factoid

“No matter what or whom we are talking about, from movies to chiropractors to books to financial planners, the consumer hankers after specialization.” Susan Friedmann

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“Not to mince words, Mr. Epstein, but we don’t like your boys’ sound. Groups are out; four-piece groups with guitars particularly are finished.” Executive Dick Rowe of Decca Records, rejecting the Beatles. One of the biggest blunders in business.

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” Thomas A. Edison

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” David Ogilvy

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” Steve Jobs

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

Claude C. Hopkins, one of the pioneers of advertising, wrote Scientific Advertising in 1923. It is a must-read for marketers and advertisers, even today. David Ogilvy wrote that “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, […]

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.” Rosser Reeves

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“Change almost never fails because it’s too early. It almost always fails because it’s too late.” Seth Godin

Written by: andy on November 29, 2014.
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Posted November 29, 2014 -  No Comment

Factoid

“How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin

Written by: andy on November 29, 2014.
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