Factoid
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos
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Factoid
The Audi name is based on the surname of the founder, August Horch. “Horch”, means “listen”, and becomes “Audi” when translated into Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create the company. Audi’s long standing slogan – Vorsprung durch Technik – means “Advancement […]
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Factoid
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker
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Factoid
Claude C. Hopkins, one of the pioneers of advertising, wrote Scientific Advertising in 1923. It is a must-read for marketers and advertisers, even today. David Ogilvy wrote that “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”
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Factoid
Marketing myopia is a term used by Theodore Levitt in his 1960 article to explain that the vision of many organisations was constricted due to a narrow understanding of what business they were in. The harbinger of modern marketing, the article suggested that companies should concentrate on meeting consumer needs rather than selling products.
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