‘As long as I have failed to defeat my enemy, I must fear that he will defeat me; therefore I am not in sole control; he controls me just as I control him.’ Carl von Clausewitz
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” David Ogilvy
“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.” John Romero
