The technology market is evolving at a rapid rate – current technologies are advancing and new ones are entering the marketplace. It is likely that the average customer, who is likely to be technology-shy, finds the onslaught of these technologies overwhelming. Those who do are likely to ignore the adoption of the technology. In such […]
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“It is better to fail in originality than to succeed in imitation.” Herman Melville. Years ago, I used to work for a successful and cash rich company in which a large multinational company had a major stake. The President of the company was a shrewd Marwari. Whenever any one of us would go to him […]
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“The patterns are simple, but followed together, they make for a whole that is wiser than the sum of its parts. Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let […]
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I have often wondered why established companies (with all the resources, monetary, manpower etc., at their disposal) are unable to come out with breakthrough products/brands in the digital space. I mean, look at all of the HUGE internet brands – Google, Facebook, Amazon, Microsoft, Twitter, to name some – and they were started by young […]
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“As an engineer I’m constantly spotting problems and plotting how to solve them.” – James Dyson. “Your most unhappy customers are your greatest source of learning.” – Bill Gates. If you are ever dissatisfied with a product or a service, you can be sure that there is an opportunity for a better product or service. […]
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“Our wretched species is so made that those who walk on the well-trodden path always throw stones at those who are showing a new road.” – “If you want something new, you have to stop doing something old.” – Peter F. Drucker. “Dreamers are mocked as impractical. The truth is they are the most practical, […]
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We all love predictions. And all of us, including eminent persons, make them all the time. But as the following quotes will show, predictions can go horribly wrong, especially in the fields of science and technology and even politics and entertainment. As a marketer, do not always go by what people have to say about […]
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In today’s fast developing and interconnected world, ideas don’t have to come from a few ‘brains’ within your company; ideas can come from anyone, anywhere. Smart marketers are realising that the whole world is available to them for ideas and innovation and they can use professionals or amateurs around the globe to solve problems and […]
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Not so long ago, if I went to the market to purchase a refrigerator, I would get one with a crooked door, a loose handle and a missing manual (remember those 165 litre direct cool boxes?). Yet, those refrigerators sold – there was just no choice. The concept of fit, feel and finish was alien […]
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Almost all CEOs and marketing executives feel that innovation is a critical component of corporate success. Yet, most senior managers have a pretty narrow view of innovation – they feel that it is all about new product development or traditional R&D. The danger of this myopic view of innovation is that it can, over time, […]
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