The Brand Trust Report, India Study, 2015 was announced on February 24, 2015. The report ranks the brands in India on consumer trust. The top 10 brands, according to this study, are: 1. LG 2. Samsung Mobiles 3. Sony 4. Tata 5. Nokia 6. Bajaj 7. Honda 8. Dell 9. Godrej 10. Hewlett & Packard […]
Read more
ITC believes in building its own brands. However, to strengthen its foothold in the personal care business in India, ITC Ltd. has entered into an agreement with Johnson & Johnson to buy Savlon and Shower to Shower for use primarily in India. The two are relatively small brands (with a combined turnover of around Rs.100 […]
Read more
The Gunn Report for 2014 came out yesterday. First published in 1999, the Gunn Report identifies and details the most awarded new work within the advertising industry. Today, it is a highly regarded and authoritative source for the analyses of advertising campaigns worldwide. The winners are based on the results of 45 award contests from […]
Read more
Yesterday, Apple reported the biggest quarterly profits ever made by a public company; it reported net profits of $18billion (around Rs. 111,000 crores) in its fiscal first quarter, beating the previous $15.9billion record set by ExxonMobil in the second quarter of 2012. Announcing the results for the first quarter of 2015 (October 2014 – December […]
Read more
Yesterday, the World Economic Forum at Davos announced, on its Twitter handle, the world’s most 50 most innovative companies of 2014. The ranking was based on a study by the Boston Consultancy Group. The top 10: Apple (for the 9th time in a row) Google Samsung Microsoft IBM Amazon Tesla […]
Read more
Advertising Age, the famous American magazine of advertising and marketing, has just announced the Top Campaigns of the 21st Century. In 1999, at the turn of the 20th century, Ad Age had come out with the ranking of the 100 best campaigns of the century in a special issue. (In case you would also like […]
Read more
If you haven’t, I wouldn’t be surprised. Quite frankly, neither had I until very recently (but, then, I am no techie). And that is because Sridhar Vembu, the founder and CEO of Zoho Corporation, likes to keep an extremely low profile. So while Infosys, TCS and Wipro are the Indian companies that we Indians sing […]
Read more
A few days ago, Xiaomi was named the world’s most valuable tech start-up after it received $1.1billion in funding that put the valuation of the company at $45billion (surpassing Uber that is valued at $40 billion). It followed that achievement by announcing that it had grown by 135% in revenues in 2014, clocking pre-tax sales […]
Read more
I haven’t seen PK. However, I know that the movie has been panned by some Hindus, including my friends and acquaintances, because it portrays Lord Shiva in a poor light and pokes fun at Hindu rituals. Apparently, an FIR has been lodged against PK and the people associated with it – Rajkumar Hirani, Aamir Khan, […]
Read more
Controversy just can’t seem to shake off Uber. The company came under unprecedented attack in India due to the alleged, horrific rape by one of its drivers in Delhi. Uber services have been suspended in the Indian capital. Uber has been banned in Spain and is fighting disputes in a number of countries. Now, Uber’s […]
Read more