Adweek is the popular American advertising-trade publication; its closest competitor in its category is Advertising Age. As we come to the end of 2014, Adweek has announced its winners of its Hot List for the year in four categories – Magazines, Television, Digital and Media Visionary. You can read about the winners here. Visual courtesy […]
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The Google Online Shopping Festival (GOSF) is slated to start on December 10. It will go on for three days and Google expects around 100 million consumers this year through the initiative that it started in 2012. Major online retailers like Amazon, Snapdeal and Jabong will be taking part in the three-day GOSF. GOSF has […]
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In an open letter to customers, written in September, Apple Chief Executive Tim Cook attacked advertising-supported businesses like Google and Facebook (without naming them), saying Apple doesn’t build profiles of its users from their e-mail content or web browsing habits to sell to advertisers. “Our business model is very straightforward: we sell great products,” Cook […]
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In its latest study of global media owner advertising revenues, covering 73 countries, Magna Global forecasts that global ad revenues will grow by 4.8% to $536 billion in 2015. Some highlights: Ad revenues grew by +5.5% this year, to reach the half-trillion mark ($512 billion). Advertising sales will grow by +4.8% in 2015 to reach […]
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