Marketing Insights from A to Z is a book by Philip Kotler, one of the most influential figures in modern marketing. In the book (linked below), Kotler covers 80 topics from A to Z, highlighting how marketing must be used in the new business scenario. This is a good book to go through for both […]
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The attached article recommends some classics that every budding entrepreneur should read. I am sure these will help immensely. Read the article here Visual courtesy : https://www.flickr.com/photos/cielleandlacey/
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Any economy grows on its entrepreneurs. Happily, I find that more and more youngsters are looking at starting their own businesses. If you are also a soon-to-be-entrepreneur, the four books recommended by Lewis Howes could prove useful. Read the article here Visual courtesy : https://www.flickr.com/photos/tinfoilraccoon/
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• Success is the culmination of failures, mistakes, false starts, confusion, and the determination to keep going anyway. – Nick Gleason. • Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job. – Roy Bartell. • You don’t close a […]
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An interesting article that looks at some of the ideas that could have shaped the year that is about to end. What is interesting is that each of the points made by Katherine Bell have links to articles and blogs that amplify the points. Here are the seven ideas that Bell has identified: * Leaning […]
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Sir Alex Ferguson, who retired as the manager of Manchester United in May 2013, is one of the most admired and respected managers in the history of football. He managed the club from 1986 to 2013 and was the longest serving manager of Manchester United, overtaking Sir Matt Busby’s record. He has won many awards […]
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Why would one write a post on capitalism on a site devoted to Marketing, you may well ask. Well, most marketers and advertising professionals are involved with private enterprises (the essence of capitalism) and it makes sense to understand why capitalism is the best economic system in the world. Sadly, capitalism has become a dirty […]
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Let’s face it – the print industry is going South in the US. On the other hand, Jeff Bezos has his hands full with Amazon; and while this business is growing from strength to strength, it does require constant attention and innovation. So why spend $250 million in a dying business? Your guess is as […]
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Do you want higher prices for your product? You may be missing out on the most important aspect of pricing – a good story! Read the article here Visual courtesy : https://www.flickr.com/photos/absoblogginlutely/
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Simply put, there are only two ways of increasing sales: Get MORE people to buy your product (increase width of consumption). Get CURRENT USERS to consume more of your product (increase depth of consumption). I find that almost all marketers tend to concentrate their energies and resources on the first category; their marketing or acquisition […]
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