This video is a MUST SEE for every marketing and advertising professional. And I am not exaggerating. I remember seeing this video in the early – 1980s and it had a profound impact on me. The film argues that in trying to mitigate risk (and act responsibly), many clients end up creating advertising that is bland, forgettable and totally ineffective.

The film is long at almost an hour but I can assure you that the time spent would be worth it.

Visual courtesy : https://www.flickr.com/photos/skyfire/