“The essence of strategy is choosing what not to do.” Michael Porter.

 

“You cannot be everything to everyone. If you decide to go North, you cannot go South at the same time.” Jeroen De Flander.

 

“A satisfied customer is the best business strategy of all.” Michael LeBouef.

 

“The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg.

 

“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.” John Romero.

 

“Speed. Price. Quality: Pick two.” Anonymous.

 

“Underpromise; overdeliver.” Tom Peters.

 

Alice: “Would you tell me, please, which way I ought to go from here?”

The Cat: “That depends a good deal on where you want to get to.” Lewis Carroll.

 

“If you don’t do it excellently, don’t do it at all. Because if it’s not excellent, it won’t be profitable or fun, and if you’re not in business for fun or profit, what the hell are you doing there?” Robert Townsend.

 

“Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.” Sun Tzu.

 

“A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.” Jack Welch.

 

“Finally, strategy must have continuity. It can’t be constantly reinvented.” Michael Porter.

 

“Cutting prices or putting things on sale is not sustainable business strategy.” Howard Schultz.

 

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.” Steve Jobs.

 

“Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.” George S. Patton, Jnr.

 

Visual courtesy :  https://www.flickr.com/photos/evoo73/